There are several main reasons for conducting ETL certification:
1. Security verification: ETL certification ensures that electronic products meet specific security standards. This is a guarantee that the product has undergone a series of tests and is considered safe under normal use.
2. Market requirements: In North America, ETL or similar certifications (such as the UL logo) are entry requirements for many retailers and distribution channels. Without these certifications, it is difficult for products to be sold in these regional markets.
3. Legal and regulatory compliance: In some countries and regions, safety certification may be mandatory by law, especially in the fields of consumer electronics and industrial electrical equipment. Legitimate and compliant product sales can help avoid legal liability and potential legal litigation.

4. Consumer confidence: The ETL logo can bring confidence to consumers as it represents a safety guarantee. This can promote product sales as many consumers seek certified products as a factor in their purchasing decisions.

5. Risk management: For manufacturers, obtaining ETL certification can reduce liability risk, as it indicates that they have taken necessary measures to ensure product safety.
6. Competitive advantage: Products that have obtained ETL certification often gain advantages in the market due to their proven safety performance, which helps distinguish similar products and enhance brand image.
7. Insurance requirements: Some insurance companies may require the use of electrical products certified by ETL in their business to ensure the validity of insurance contracts and reduce insurance risks.
In summary, ETL certification is a process aimed at ensuring product compliance with safety standards, enhancing consumer trust, complying with market regulations, managing risks, and enhancing market competitiveness. In the global market, ETL certification opens the door for businesses and helps them establish their reputation.